If you're curious about how we collect and use data, you're in the right place!
It should come as a surprise to no one that a website about Digital Marketing uses web analytics tools to track its visitors by collecting anonymous statistics.
Among the tools currently being used are: Google Analytics and Google Tag Manager to deploy Facebook and Google Adwords remarketing tags.
Cookies: The above tools use first-party cookies, small text files with a single string of 100% anonymous text or numbers. We DO NOT collect any Personally Identifiable (PII) information about website visitors using any of these tools.
The information generated by the cookie about your use of the website (including your IP address) is transmitted to Google and other vendors. This information is then used to evaluate visitors use of the website and to compile statistical reports on website activity for thinkboyondbuzzwords.com.
The Web Analytics vendors used do not associate your IP address with any other data held by them. Neither we nor the Web Analytics Vendors will link, or seek to link, an IP address with the identity of a computer user. We WILL NOT associate any data gathered from this site with any personally identifiable information from any other source.
Email: Your email addresses is submitted in one of two cases on this site.
#1: You submit your name (real or imagined!) when registering for the free resource site. This gives you access to our goodies and allows you to submit a comment. Your name or email address submitted via comments is NOT sent to any web analytics vendor or third party. It never will be.
#2: You submit your email address in the widget in the right navigation of our blog to sign up for this blog to be delivered to you via email. This service is managed by FeedBurner. Every email you get via FeedBurner contains one click unsubscribe information at the end.
You also have the option of getting something delightful like Google Reader and subscribing to the blog via RSS. That eliminates the email issue, if it is of concern.
Controlling Your Privacy
There are two simple ways in which you can opt-out from tracking by this website.
#1: You can control how your browser accepts cookies. Please check out this wonderful article: How to control cookies. It has simple instructions for Windows and Mac computers and Chrome, IE, AOL, Firefox, Opera and Safari browsers. You can now choose to accept first party or third party cookies (or neither).
Other Methods to Opt Out of Tracking:
If you use Google Analytics and want to opt out of being tracked using Google Analytics on any website, then you are in luck. Simply head over to Google Analytics Opt-out Browser Add-on and install the add-on in your browsers.
This is a pretty secure and pretty permanent opt out.
Yahoo! Web Analytics:
The opt-out from Yahoo! Web Analytics is not quite as strong since YWA uses a third party cookie to opt out (which is pretty fragile). But you can opt out at this page: Yahoo! Web Analyitcs OPT-OUT.
Visit it every once in a while to make sure you are still opted out.
General Behavioral Advertising:
This website does not do any behavioral advertising or behavioral targeting. But if you want to opt out of it for other sites you browse then you can do so here: Opt Out of Behavioral Advertising by multiple companies.
Visit it every once in a while to make sure you are still opted out as About Ads also uses third party cookies to opt out.
At a browser level you have two good choices to opt out of being tracked by Facebook.
If you use Google's Chrome browser then use: Facebook Disconnect
If you use other browsers here's an alternative: Facebook Blocker
For all other Facebook privacy options Lifehacker has a handy dandy: The Always Up-to-Date Guide to Managing Your Facebook Privacy.
Comprehensive Google Privacy:
No list of privacy links would be complete without the Google Privacy Manager. On the site you'll find the most comprehensive links to privacy options, links to control your privacy etc.
We encourage you to checkout your Google Dashboard to see everything Google knows about you. View, edit or opt out of Google's interest based ads (strong opt out, hurray!) by going to the Ads Preferences Manager.
Finally escape Google and its services AND take your data with you (hurray!), check out the Data Liberation Front.
These are just a few of the links on the Google Privacy Manager, check 'em all out.